Speaking of fonts, Johnlee1933, I can barely read your posts, the font size is so small.
Bob
CoralReefs said:"K, I tried posting the following to your thread on logo ideas. I got a 403 server error- you might want to check your file permissions.
Since you asked...
I will give it to you straight. The last two make me think you are designing a letterhead for a division of the Jolly Green Giant company. They make me want to open up a can of peas. (Of those two, the fourth is better than the 3rd). The first two, I agree with others- the font is very plain. The font on number 2 is terrible. The font on the first is better but speaks Rolex watch to me (or high end casio). Also, I like the veins on the top one, but they obfuscate the letters. None of these logos are very exciting to me. They would be fine for a plain letter head or a small logo on some cheap business cards but for a webpage- the are just way too plain and do not really capture the culture of tobacco. Like I said, these make me think "Ho ho ho, Green Giant!" (Well, the last two do- the first two make me think of pancakes and maple syrup.). I guess they kind of make me think of a fancy health food store too...
With the first two- I do not like the abbreviations at all! You have to have the word "Tobacco" in there somewhere! (IMHO) Even if it is under that leaf with something like "Independently grown fine Tobacco" Or something like that(hopefully something more creative than that... even then though, it would still be free advertizing for IHOP). I just feel that abbreviating de-emphasizes the tobacco.
That said, I do kind of like the font/size differences on the last one. Not sure it is exactly what I would go with but its definitely in the right direction. It kind of simultaneously speaks "sophistication" but yet "hand crafted/fine crafted" to me. I would be more inclined to go with a font with a little bit more exaggeration on the strokes- like understated calligraphy. That font is nice but still kind of computer-like. You dont buy whole leaf tobacco because you are a Star Wars nerd. You buy whole leaf tobacco because you want to hand craft your own high quality fine smoking products. It is a crafters art. But there is also a certain sophistication about it. The font needs to be a bit fine-craftier(not too much though). I also like how the designer emphasized the word tobacco over the others. That looks good.
Oh, actually, I just zoomed in. Yeah, that font is really boring when enlarged. More brush strokes. Just not sweet 16 invitiationish.
Hope I did not offend anyone. You asked. (Please take my comments for what they are- meant to be both constructive criticism and collegially/respectfully humorous. You can't tell me that third one does not make you think of a can of peas!)"
This was sent as a PM because of server problems...
I don't think there was anything brutal about your post yesterday and there is nothing wrong with being honest either.
When I first met with the designer, I told her I wanted to capture the mood of tobacco's heyday in the 1940's and 50's. I took samples of some old advertising from the era. I suggested she forget her formal training and research what was trendy in logo design during that era. Her initial designs had all of the contemporary colors, fonts and artwork. After reviewing them, I suggested she think hot riveted iron opposed to leaves fluttering in the wind. Her response was the logos toward the top.
She has a link to this thread.
Ah ok, that kind of puts it in perspective then. I imagine the logos and advertisements were much simpler then. Kind of a cool idea.
That said. If I may offer my personal artistic perspective. What I think would be really cool would be to combine the best of both worlds. Embrace the nostalgia of the 40's and 50's but modernize it a bit. I personally like that sort of thing. Like Mozart's symphonies redone using synthesizers and electric guitars. Some may see it as an abomination, I personally view it as the ultimate form of reverence for the past. To me is not only a way to honor the past, but also a way to carry the past with us into our future. Sort of a statement that these things we valued back then still matter to us now and are still very relevant. Just an idea.
The only problem being is the Un-Awareness of the options to the general public. How can you reach them. A logo that screams ...TRY ME ..would seem satisfactory. I wish I had one.
The only problem being is the Un-Awareness of the options to the general public. How can you reach them. A logo that screams ...TRY ME ..would seem satisfactory. I wish I had one.
I am not sure I understand what you mean.
I don't mean anything mean CoralReefs, I enjoy your posts alot. I have a realy bad habit of speaking. I was trying to interpret your post if it was your view or being cynical.
BarG
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